Google tag manager advance Course Review
In the last post , I shared learning about some of advance GTM functions.In this post also I will cover some other part of advance GTM course covered in CXL digital analytics course.
In this part first we will cover tracker object which is being used in analytics . There can be many issue arises due to inappropriate set up of it. whenever we want to send hits with that tracker,we have to prefix the command with the tracker name. if we don’t prefix the same command with new tracker, it will try to use the default tracker which is created without the name parameter, which might lead to some weird result. It’s very relevant to understand that we can use multiple trackers on the same page. A key feature about the tracker object is that if you set a field on the tracker itself.
Google’s developer guide for the GA command queue contains information about the tracker generation process, and what kind of things you can do with the tracker object. It’s pretty comp, it’s a regular developer guide, so there’s not much fluff text in a way, it’s just a bunch of information on how the API’s work but it’s really informational if you want to get a deeper insight into how analytics.js builds those request to Google Analytics.
Next important part of CXL advance GTM course was about custom task. Custom task is the most useful tool you can use in Google Tag Manager, when we really want to customize your Google Analytics tracking. Custom task actually gives us an ability to manipulate the hit to Google Analytics before it leaves the website. So it’s a truly special way of making sure you add custom dimensions that wouldn’t be available to you otherwise. And you can do things like PII filtering, data duplication, and enhancing your setup with all this metadata that you’ll pick up from the tracker object itself.
So that was about Custom task . and in the next post I will cover in detail about custom task learning from CXL Advance GTM course.