In the last post , I shared learning about some of advance GTM functions.In this post also I will cover some other part of advance GTM course covered in CXL digital analytics course. In this part first we will cover tracker object which is being used in analytics . There…

In the last section of CXL digital analytic course, advanced google tag manager is one of the important lessons I have learned. Deploying different custom tags and other custom dimensions is very important so that right and correct data that is required for analysis should always be passed to google…

In the last post, we discussed about the some basic concepts and parts of google tag manager. Continuing from the same part, we will deep dive into some additional part which are very useful when we are using google tag manager. With Workspace option ,we can not only set up…

One of the important tool in analytics once we learned about google analytics is google tag manager. Google tag manager is place where we can add more data in analytics. There are many cases where we need to work with developer to insert different codes on website in order to…

Digital analytics is not only restricted to any single platform like Google analytics. When it comes to analytics, we need to understand every active digital platform has analytics in its back end. Most of the functions might be similar ,But we need to understand their usage and terminology. Facebook is…

Any analytics platform will offer large variety of data insights for different business objectives. But many times it is quit difficult for business owners and management to take interpret that data and use it for business decisions. There we will need to have some kind of platforms to better visualize…

Analytics and Excel functions Review Continuing from last part of Intermediate analytics from CXL institute course, Attribution in analytics is one of the important aspect when it comes to usage of analytics. Attribution report gives us insight about how different marketing channel are performing together to drive desirable result on…

Conversion Opportunities and Google analytics intermediate Review As per business objectives, there might be different goals that we will set up in the google analytics. So, it becomes very imperative to us to define goals and key performance indicators that will helps in quantifying outcomes. …

Google analytics Audit If you hold position of analyst in any firm while working with google analytics , it become paramount to you to undertake audit part of google analytics properties. Auditing is required to do frequently as there are constant changes are being done at google analytics platform …